The Joe Craig Luxury Group (JCLG) is a collection of exclusive studios available on land and at sea. Today close to 40 licensed portrait studios are located internationally, both aboard luxury cruise lines and at destination resorts. All photographs are then handcrafted and packaged in the USA.

Every artist who photographs in a JCLG licensed studio trains personally with Joe Craig at the Soulmarks Art Center, which has been home to the Soulmarks experience for 40 years. Artists travel from all over the world to Dexter, Missouri, where they undergo intensive training to learn specialized photography skills and become deeply immersed in the unique Soulmarks approach. After completing their training, artists are able to produce stunning portraits that capture the essence of every person who comes before the lens.