BIOGRAPHY

Joe Craig Master of Light

A portraitist of international acclaim,  Joe Craig’s professional passion and artistic vision have made him a household name among clients and photographers on four continents. His instinctive talent and magnetic charisma keep Joe Craig in great demand as an artist, photographic consultant and lecturer around the globe.

With a career spanning 45 years, Joe’s narrative-filled captures radiate mystery, project drama and are steeped with truth.  As he dared to invent a singular style, Joe Craig confronted existing paradigms and fashioned an approach that expresses the power of photography.

Clients confront his camera with remarkable ease and rare trust; within minutes, he knows their inner workings, fears, and dreams. The results of this rapport are intelligent portraits that transcend the usual clichés to speak volumes about personal character and the resiliency of the human spirit.

HIS SOULMARKS PHILOSOPHY

EVERY JOECRAIG PORTRAIT IS EMBUED WITH Joe Craig’s trademark style THAT’S based on a simple yet powerful philosophy: By capturing life, LOVE, connections, and emotions, a joecraig portrait reveals every person’s unique story and the legacy they leave behind. It is their “Soulmark.”

A joecraig photograph is typified by subtle moments of truth, a singular source of illumination, and a strong emphasis on revealing the spirit of each person who comes before the lens. The results is authentic art that captures thoughts and feelings and reflects hopes and dreams.

CONNECTION

Joe Craig has come to define his artistic approach as the art of connection, a philosophy about photography that puts a soulful humanity at the heart of its approach.  Joe Craig believes a successful art session reveals the soul of its subject.  He has spent 40 years perfecting his life’s work and teaching it to others. 

JOE CRAIG PERSONALLY TRAINS ALL his ARTISTS AT HIS SOULMARKS ARTE CENTER IN THE UNITED STATES.  EACH ARTIST IS TAUGHT NOT ONLY THE PHOTOGRAPHIC SKILLS NECESSARY, BUT IS ENRICHED IN THE PHILOSOPHY OF JOE CRAIG’S APPROACH, ENABLING THEM TO PRODUCE STUNNING PHOTOGRAPHY CAPTURING THE ESSENCE OF ALL WHO CHOOSE TO COME BEFORE THE JOE CRAIG LENS

SALLY HOUSE

JOE'S IMAGINARIUM

THEATRE OF INVENTION

A SELECT NUMBER OF GUESTS TRAVEL FROM ALL CORNERS OF THE GLOBE TO EXPERIENCE THE SPIRITUALITY AND MAGIC THAT IS CREATED WITHIN THE ART SPACES OF SALLY HOUSE – THE IMAGINARIUM OF Joe Craig.

SALLY HOUSE IS A CONSTANTLY EVOLVING, FLUID concept; CREATIVE ART SPACE,  A PERFORMANCE GALLERY, A PLACE OF LEARNING.   IT DEFIES ANY DESCRIPTION PLACED ON IT, its form LIMITED ONLY BY THE MIND OF ITS CREATOR.

Sally House

Sally House has been home to Joe Craig’s photographic revolution  since 1972.  Click on the image to hear Joe talk about his long relationship to the building. Sally House has been home to Joe Craig’s photographic revolution  since 1972.

Click on the image to hear Joe talk about his long relationship to the building. Sally House has been home to Joe Craig’s photographic revolution  since 1972.  Click on the image to hear Joe talk about his long relationship to the building. Sally House has been home to Joe Craig’s photographic revolution  since 1972.

CLICK ON SALLY'S PORTRAIT TO LEARN MORE OF THE HISTORY

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HANDCRAFTED IN THE USA

The Magic of  a joe craig portrait can be experienced on many levels ranging from a simplistic portrait to an exquisite collection of art. His finished work can be considered for gifts or be collected as a way of leaving a proper legacy in fine art. 

all JOE CRAIG PORTRaIT PRODUcTS ARE RETOUCHED by human eye AND CRAFTED AT THE SOULMARKS ARTE CENTRE IN THE USA.  Hand finishing includes a wide array of subtle enhancements, painstakingly manually performed on each image.  Our products are lifestyle companions that will accompany you and future generations

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