LIT is more than a photoshoot. LIT is more than senior pictures. LIT is more than having a popular Instagram post. Joe Craig’s LIT is an experience. Creating art out of portraits.
The LIT studio is a magical place. It was created to showcase the beauty of the soul in front of the camera. Immersive, creative, and provoking, the LIT studio is a safe space for the quirky, shy, and confident to come to life.
LIT is an experience designed to capture the subject. It isn’t about the location. It’s not about the props. It’s about the you.
The beauty of LIT is that you are unaware you are in front of a camera. You are not told how to stand, how to smile, where to put your hands. You are simply to be yourself–your natural self– and Joe Craig creates the art. LIT does not require you to know how to act in front of a camera. It does not even require you to like being in front of a camera. You merely let yourself be engulfed by the studio, and listen to the colors, the lights, the shapes, all whisper the same thing: Just be you.